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Everybooty: Branding Exploration
Role: Art Director, Designer
SUMMARY
Client is looking to start a fun swimwear brand with a LGBTQIA+ customer base in mind and needed help understaning what that may take from a branding/design perspective.
CHALLENGE
Use the client's initial direction to provide branding and creative to help realize the client's vision of the brand.
SOLUTION
After researching the industry and with the client goals in mind, I provided creative that spoke to the client's desired aesthetic that helps them visualize the brand in a more tangible manner.
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