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Platform Layout Exploration
Role: Art Director, Designer, Animator
SUMMARY
Little Apple was a multimedia content project featuring a live-action web series, comic book, and educational/community resource. The team and I worked on an online hub to consolidate all the Apple's features in one place.
CHALLENGE
Create mock-ups and explore various concepts for a login screen and a potential streaming platform layout and navigation experience.
SOLUTION
For exploratory purposes in designing the online hub, I drew inspiration from other sites/services to emulate a similar user experience while utilizing my motion skills to provide an example of navigation and enhance the design concept.
Apollo Theater Video Invite
Role: Art Director, Designer, Animator
SUMMARY
The Little Apple team hosted a special screening of the titular live-action web series at the iconic Apollo Theatre in New York City.
CHALLENGE
Invite guests to this exciting event. Present the invite information for the screening while also featuring Apple in action.
SOLUTION
I created a video invitation to be shared via email and on social media platforms.The info is accented by visuals and animation of Apple to help incite intrigue.
Social Media Post
Role: Art Director, Designer, Animator
SUMMARY
With Mother's Day quickly approaching, the Little Apple team and I aimed to acknowledge and celebrate the holiday on social media.
CHALLENGE
Craft a script and design a comic-style carousel post that beautifully showcases Apple's cherished relationship with her mother. While doing so, ensure that the conversation remains centered around real historical truths, adding depth to the narrative.
SOLUTION
I opted for minimalistic backgrounds to draw focus towards the core message and utilized subtle and simple motion to accentuate the moment of heartfelt appreciation and love at the end of the post.
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