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Boxed Public Launch
Role: Art Director, Designer, Animator
SUMMARY
Boxed, after securing a position on the New York Stock Exchange, proudly showcased its achievement with a dazzling display in Times Square, where the company's announcement took center stage.
CHALLENGE
Craft a captivating ad placement heralding our NYSE listing while staying true to our unique brand voice. This ad must boldly stand out amidst the bustling "noise" of the area.
SOLUTION
I harnessed the brand's iconic teal color to create a mesmerizing glow that dominates that corner. Furthermore, I employed dynamic motion to effortlessly guide the viewer's gaze and ignite their curiosity.
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